The long list of Apple's success reflects a unbounded devotion to a set of values, while not unique in the world of inventors, designers and artists, is very rare in the world of the 500 largest companies listed by Fortune.
The great successes are the result of a great passion, relentless pursuit of a noble virtue. And for Apple, that virtue is beauty. During his speech when he released the iPad, Jobs said again and again: "Hold it, it is simply wonderful." I can not imagine the CEO of Hewlett Packard, Mark Hurd, showing a similar enthusiasm to one of their products.
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Lead, not follow others. Apple has not always been a pioneer in a new category but always manages to redefine the category with a product or business model unique.
As a company, Apple seems committed to exceeding the expectations of all. And so I think that this is the source of the mystique surrounding their products before they get released to the market that goes far beyond simple competitive paranoia. It's just a way of producing the surprise that every parent hopes to see his children on Christmas morning.
Greatness never comes to commitments. It occurs when you go beyond those commitments, when instead of saying "this or that," we say "both". I think Apple understands this well and constantly challenges herself to do the impossible, producing products that are as sexy as a Ferrari and as practical as a Hyundai. But this goes beyond the products. Apple is one of the most efficient and innovative companies in the world. Reasonable people do not produce great discoveries.
At Apple innovation is not a coat of varnish applied over ordinary products. It is the basic material that applies in each of their products and services. Since the thin MacBook Air and store applications Apps Store, to the Genius Bar. And I think many people at Apple know that innovation is the only way to create value in the long run.
Emphasis on the details. Apple is rightly celebrated for the design of their products, but this goes beyond simple delicate strokes, but of all the little things that conspire to make a truly exceptional. In the case of Apple,it is the magnetic plug the power cord of all their laptops or beautiful boxes and packaging that come with each iPod. "
Think like an engineer, feel like an artist. A company can not produce beautiful things if money makers win every battle. That's what I thought years ago when I first visited the Apple store on Fifth Avenue in Manhattan. As you can tell I am an apple fan and I hope that you become one too, take care now.
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